WIRED x H&M | Investigating the machine reinventing recycling

To tackle its contribution to the world’s most pressing environmental problems, fashion needs to change, including reinventing its old models of production. In collaboration with H&M, WIRED’s New Moves series focuses on those making positive steps to shift the industry’s approach to sustainability. From community champions to supply chain disruptors, these are people at the forefront of a movement for clothing circularity.

“The fashion industry is relying on finite resources, it’s over producing, over consuming and has a really big footprint on water, land, CO2 and biodiversity,” says Erik Bang, innovation lead at the H&M Foundation. Bang’s work seeks to remedy these flaws and has overseen the development of the groundbreaking Looop system. It’s the stuff of science fiction – an old garment goes in, a new garment comes out.

“I encourage everybody to use their power as consumers to make better choices and to demand more from the companies they buy from,” Bang advocates. “It’s not all done overnight… but you can do a whole lot more than you think.” This isn’t about acting perfectly, just better and constantly striving to improve. As crucial as it is, progress takes work and means all us getting on board. Follow New Moves for how you can make an impact.

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